Why we decided to ban chemicals from our home

A few years ago, you'd open your under-sink cupboard and find ten different bottles. One for windows. One for floors. One for the kitchen. One for bathrooms. One for wood. One for stainless steel. All promised impeccable results. All contained irritating compounds that we breathed in daily, without thinking. Today, these cupboards are changing.

The Trigger: What cleaning products really contain
A 2023 ANSES study highlighted a reality many are unaware of: most conventional cleaning products contain volatile organic compounds (VOCs) that degrade indoor air quality up to 5 times more than outdoor air in a large city. Respiratory allergies, skin irritations, endocrine disruptors: the health cost is heavy, especially for children and pets who spend their time on the floor.

Why it became an obvious choice
Beyond health, there's a simple observation: most of these products are unnecessary. A study by the Royal Society of Chemistry demonstrated this: 90% of household cleaning tasks can be accomplished with water and a good tool. The rest can be handled with white vinegar, black soap, and baking soda. Three natural and economical products to replace a dozen chemical bottles.

The key role of the new generation microfiber cloth
The revolution came from a technical detail: the density of the microfiber. A high-density microfiber (200,000 fibers per cm²) creates a suction effect that captures dirt instead of moving it around. With this simple tool, water alone is enough for deep cleaning — including grease, streaks, and even some bacteria. This is what changed the game for thousands of households.

Concrete benefits observed in 30 days
Our customers' feedback is surprisingly similar: